One of the co founders of a popular Indian brand of music and electronics, Aman Gupta, has revealed a new step in his business career. He quit his senior role at his former company, which was getting ready to go public, and has now started a new business called Offbeat Studios. Aman Gupta, co founder of the music and gadgets brand boAt, has announced the start of a new business called OffBeat Studios. This is his first business move since leaving the company to focus on other things.
In an X post on March 3, Gupta said, “Some people get older with each birthday, but I get braver.” I’m still hungry, anxious, and driven. Soon, Aman 2.0 will start. Introducing my new business. From @Offbeatstudios1:
Many people know Gupta for making his former company famous through creative marketing and ensuring the goods were good. When he decided to step down, the company was preparing for an IPO, which many people in the business closely followed. With Offbeat Studios, he hopes to make something new that shows how his hobbies and artistic goals have changed over time.
The idea behind Offbeat Studios
Offbeat Studios is a creative company that focuses on creating digital adventures and engaging content for people to read. Gupta has said that the plan is to take advantage of new trends in entertainment media, digital stories and giving users more engaging experiences. The name Offbeat comes from the idea that the company wants to break away from traditional forms and give something new and different in the crowded digital world.
Gupta made it clear at the launch event that the new company’s goal is not just to make material, but also to build groups around ideas and experiences that people today can relate to. Work in this area includes sponsored entertainment, digital shows, and other creative and tech savvy ways to interact with people online.
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How the Industry Reacted to the Move
People in business are very interested in Gupta’s move from consumer goods to digital media and creative events. People who follow this business say that his skills at building strong companies and connecting with people could help him in this new field. Many people believe that his knowledge of marketing and brand strategy will help Offbeat Studios find its place in the world of digital entertainment.
People also know that the digital content space offers many possibilities, especially as more and more Indians are watching and reading media online. People think it was smart for Gupta to get into this business at a time when the use of digital materials is on the rise.
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Finding a balance between legacy and new goals
Gupta is no longer in charge of his former company day to day, but his influence is still felt there. The company he helped build remains strong in the market, and his role in making it what it is is often mentioned when discussing great Indian startups. Many people are interested in seeing how Gupta’s leadership style and ideas work in a new area as Offbeat Studios begins its journey.
For Gupta, this new project seems to be a mix of his love and his business sense. He is setting up Offbeat Studios to explore many growth and participation opportunities by focusing on artistic experiences instead of standard product lines. This change is an example of a broader trend in businesses using their experience to develop new ideas in nearby areas.
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IPO approval in place
This happened at the same time that Boat’s parent company, Imagine Marketing, got approval from the Securities and Exchange Board of India (SEBI) to go public.
The company backed by Warburg Pincus filed for an IPO in April without telling anyone. It is said to be aiming for a value of around Rs 13,000 crore.
The second time Boat has tried to go public. It put in draft papers for a Rs 2,000 crore IPO in January 2022. The IPO included a new issue of equity shares worth Rs 900 crore and an offer for sale worth up to Rs 1,100 crore. Later, the company took those papers back because the market was unstable.
Boat hasn’t said anything about whether Gupta’s new business will have anything to do with the upcoming public problem.
