A new dance song featuring Nora Fatehi has stirred up some controversy since it was posted online. The song “Sarke Chunar Teri Sarke” features Nora with Sanjay Dutt and will be released as part of the upcoming pan-India feature film KD The Devil. While many fans applauded Nora for her performance and screen presence, a lot of social media users have voiced their disdain over what they call vulgar lyricism and suggestive choreography displayed in the track. As a result, the backlash has raised a larger discussion surrounding the quality of lyricism in commercial film music as well as the increasing use of provocative dance numbers in mainstream films.
A Song From a Big Budget Film
“Sarke Chunar Teri Sarke” is the Hindi version of a song in the Kannada language feature film KD The Devil, an action/comedy directed by Prem. KD The Devil stars Dhruva Sarja in the role of the male lead and boasts an extremely impressive list of cast and crew including Sanjay Dutt. The song was released as part of the larger effort to create an entertaining and visually stunning film and will certainly help to build the film’s popularity and marketability.
The bollywood actress, Nora Fatehi, is well-known for her energetic and vibrant dance routines accompanying popular music. The single “Mukabala,” was composed by Arjun Janya and released in multiple language versions to accompany the movie’s “pan-Indian” marketing strategy. The producers anticipated that producing and releasing the song prior to the release of the film would cause excitement to build around the project, however, the immediate reaction online was one of controversy.
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Critics Attack Lyrics & Choreography
Just after the single was released, clips of the song began to become viral on social media. Yet, rather than garnering excitement from the release, the song became controversial with many of those who viewed it.
The critics stated that the lyrics are “cheap” and “vulgar,” stating that they contain sexually explicit double entendres and innuendos. Additionally, many of the critics took issue with the choreography, stating it was over the top and inappropriate given the theme of the song.
Several contrarians to the critics’ opinion were vocal in decrying the tendency for commercial films to rely on overtly sensational lyrics and visuals for attention, rather than placing emphasis on musical quality. As a result, the song quickly became a trending topic on social media for debate purposes.
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Singer Armaan Malik Reacts Strongly
The popular playback singer Armaan Malik expressed his disapproval of the lyrics of a song in a very public way, causing additional backlash against the song.
He took to social media and stated: “I had to listen to this track twice to confirm what I heard. So sad that commercial songwriting has reached to a new low. I wish I could unhear this song.”
His comments have added more credibility and started further debates around the current state of film music in India.
Mixed Responses from Audiences
Despite some of the negative publicity, there is still a segment of fans that will back the song, supporting the incredible talent that Nora Fatehi displays while dancing and performing on stage. Many supporters point to the fact that dance sequences such as this have been part of Indian cinema for many years and do serve a purpose, namely entertainment.
They also argue that Nora’s talents as an entertainer and her high energy dance and choreography style usually go viral, as well. Many of these fans believe that criticism surrounding the song is excessive and is mainly due to social media outrage.
As far as the lyrics, however, many of the people who enjoyed the visual aspects of the song have also stated that the actual lyrics have some questionable elements to them.
Debate Over Vulgarity in Film Music
The song “Sarke Chunar Teri Sarke” has reignited the debate over vulgarity and creativity in music for films. Many believe that there has been an ever-increasing tendency to use double-meaning lyrics and suggestive choreography in the music of films, which reflects a movement towards sensationalism within the entertainment industry.
Conversely, others view songs like these to be a reflection of commercial cinema’s attempts to reach out to the masses through gimmicks and the creation of viral marketing.
While debate continues on various platforms, the song itself has been successful at bringing KD: The Devil specific media attention, but how the controversy will affect the movie’s distribution or just create more attention to it is uncertain.
