An Indian-American businesswoman who co-founded a $300 million tech startup said that the worst piece of advice she ever got early in her career was to just “work hard.” In a recent interview, the co-founder shared her thoughts and how she learned that hard work alone is not enough to succeed in the fast-paced world of tech startups.
People in business, as young owners and as pros, have been talking about what really counts for success besides working long hours since she said that.
How I Got Started and What I Think About Giving Advice
The business owner, who helped build a $300 million company, thought back on the early days of her startup. People often told her during those years that the key to success was to “work hard.”
She now thinks, though, that working hard without a plan or a goal can make you tired and stop you from making progress. She says that putting in a lot of time without a clear plan does not promise success. She says that owners should instead work smart, set priorities, and build strong teams.
The point of what she said is to change the focus from effort alone to effort, plan, and effective action.
Why “Hard Work” Might Not Be What It Seems
The co-founder said that sayings like “hard work is all you need” can be misleading for young workers, especially those who are starting new businesses or trying to move up in their current ones.
She said that focused work, problem-solving, sound decision-making, and the ability to change are what get things done in competitive places like tech startups. You don’t have to work long hours to be successful. This is especially true if the work isn’t related to your clear goals.
She said that at the start of her job, she, too, thought hard work was enough. She learned that putting high-impact work first and making wise decisions made a bigger difference than just working longer hours.
Focus on strategy and working together
The business co-founder said that owners who want to be successful should find a balance among hard work, smart thinking, and teamwork. Instead of trying to do everything themselves, she said, leaders should assemble strong teams whose skills complement one another.
She also said that leaders should focus on work that drives results, such as identifying the most important things that will help the business grow, fixing customer problems, and quickly testing new ideas.
She thinks that in company settings, it’s more important to learn and make changes quickly from mistakes than to work long hours just because you can.
Experts in the Field Share Their Thoughts
Her view is part of a broader shift in startup culture, where many business experts now stress the value of work-life balance, doing work with a sense of purpose, and getting things done quickly and well. People in the field say hard work is still important, but it needs to be paired with clear goals and thoughtful prioritization.
Experts also say that leaders and workers can burn out if they work long hours. When teams work smartly and know when to stop, plan, and share, they can keep up their creativity and success over time.
In highly competitive tech markets, businesses are more likely to win when their teams work well together, get enough rest, and focus on the most critical tasks rather than just working longer hours.
How to Be an Entrepreneur in the Future
Many would-be businesses that feel like they have to work too many hours are related to the co-founder’s story. Her message tells them to think beyond just working hard. Instead, she wants them to set goals, get to know their customers, test ideas quickly, and build teams that support one another.
She also told young founders to spend time learning to lead, tackling real-world problems and adapting quickly to new situations.
She says that staying focused on goals, working smart and learning new things regularly can often be more useful than working longer hours.
Responses from the public and professionals
Many people in the startup world liked what she said after she said it. Young workers and founders shared their experiences and agreed that working with purpose and thinking strategically can often yield better results than just working hard.
Some people said that hard work alone doesn’t usually lead to success; you also need discipline, innovation, respect for customers, and the ability to learn quickly from mistakes.
The story of the co-founder has sparked broader conversations about how startups should measure success, how founders should manage their time and how new leaders can build long-lasting careers without burning out.

