In a major development for India’s digital ecosystem, PhonePe has announced a strategic collaboration with OpenAI to bring ChatGPT’s advanced AI capabilities to millions of Indian users. This partnership aims to accelerate the adoption of artificial intelligenceligence across the country, making conversational AI more accessible, useful, and relevant to everyday life.
By integrating ChatGPT directly into its consumer app, PhonePe is opening the door for users to explore AI-powered features within a platform they already trust and frequently use. From planning travel and searching for shopping suggestions to accessing quick, reliable information—ChatGPT’s integration promises to enhance the overall user experience across the PhonePe ecosystem.
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A Major Step Toward AI Adoption in India
PhonePe’s collaboration with OpenAI marks a turning point in India’s journey toward embracing generative AI at scale. With more than 61 crore registered users and a vast merchant network, PhonePe’s reach across the country is unmatched. The partnership allows ChatGPT to become discoverable not only on the main consumer app but also on the PhonePe for Business app.
What makes this launch even more impactful is the inclusion of ChatGPT through the Indus Appstore, PhonePe’s Android-based mobile app marketplace. This means users across different regions and languages will be able to explore ChatGPT in a more localized and intuitive manner.
As AI continues to grow in importance, the collaboration will help unlock new use cases for individuals, small businesses, and enterprises. Whether it’s getting recommendations, learning new skills, or solving daily queries—AI is positioned to become a meaningful part of routine digital interactions.
Leaders Speak: Vision Behind the Collaboration
Speaking about the partnership, Rahul Chari, Founder, Whole-time Director, and CTO of PhonePe, emphasized the company’s long-standing mission of building digital solutions at population scale.
He said, “At PhonePe, we have spent years building the foundational layers for digital services at population scale. This strategic alliance demonstrates that collaborations between innovative companies in this space can help expand the reach of cutting-edge technology to the broader population. We are excited to partner with OpenAI to begin this journey.”
His statement reinforces PhonePe’s commitment to driving digital transformation for millions of Indians—not just in payments, but across broader digital experiences.
Oliver Jay, Head of International at OpenAI, echoed this sentiment.
He stated, “Our collaboration with PhonePe is a significant milestone in our mission to make AI more accessible to people throughout India. India is a global hub for innovation, and PhonePe’s deep understanding of the country’s fabric and its user base make them the ideal partner. This partnership will demonstrate the immense value of consumer AI across India, helping millions of users enhance their daily lives.”
His words highlight how crucial the Indian market is for global AI expansion and how PhonePe’s scale and local understanding can bring real-world impact.
Why This Collaboration Matters
The partnership comes at a time when India is witnessing rapid adoption of digital services. With users increasingly seeking smarter, faster, and more intuitive solutions, ChatGPT’s integration brings several advantages:
1. Easy Access to AI
No separate app download or setup—users can discover and interact with ChatGPT directly within PhonePe.
2. Smarter Daily Assistance
Users can get help with everyday needs like travel planning, shopping decisions, or simple informational queries.
3. Support for Regional and Local Use Cases
With PhonePe’s strong presence in tier 2 and tier 3 cities, ChatGPT has the potential to reach Indians who may be experiencing advanced AI for the first time.
4. Business-Focused Use Cases
The PhonePe for Business app will help merchants explore AI-driven tools for customer support, inventory questions, and more.
About PhonePe
Founded in 2016, PhonePe has grown to become one of India’s most trusted digital platforms. With 61 crore users and over 4.4 crore merchants, it has built a strong presence across digital payments, financial services, lending, insurance distribution, and commerce. Its newer platforms—Share.Market, Pincode, and Indus Appstore—show its ambition to expand beyond payments into broader digital ecosystems.
About OpenAI
OpenAI is a global leader in artificial intelligence research and development. Its mission is to ensure that artificial general intelligence (AGI) benefits all of humanity, and its products—including ChatGPT—are reshaping how people interact with technology.
The collaboration between PhonePe and OpenAI is more than a feature integration—it is a step toward making AI mainstream in India. With the potential to influence millions of users, this partnership could redefine how Indians experience technology in their day-to-day lives.
