Author: Eva Benerjee

At its most basic level, branding is due to our tendency as humans to dislike anything complex. Our brains are wired to save as much cognitive energy as possible; this means that we will rely on shortcuts or heuristics to process information and make quick decisions. A brand is one of those shortcuts. When someone decides to choose Apple over another laptop brand, Nike over another shoe brand, or has to choose between a local café versus one next door; they aren’t doing so by rationally comparing specs and price. They are choosing what seems safest, most familiar and/or most…

People who get paid a salary and people in the middle class have high hopes for the Union Budget 2026. People are still most interested in changes to the income tax because they want to see steps taken to ease the stress of rising living costs, inflation, and shrinking funds. In the past few years, the government has already taken steps to make taxes easier, but Budget 2026 is being closely watched for the next round of help. A Look at Income Tax Before Budget Day During the Budget, income tax has always been a big deal, and this year…

Chiriankandath Joseph Roy, better known as CJ Roy, learned how to deal with real estate from watching his mother when he was young and now runs a real estate business worth about Rs 8,400 crore. The 57-year-old businessman from Kochi is one of Bengaluru’s richest real estate moguls and also makes Malayalam movies, such as Casanova with Mohanlal. Roy’s rise was driven by good planning, patience, and taking risks on land that others didn’t see. Sarjapur Road in Bengaluru was his first big break, and it was a long time before it became a tech spot. CJ Roy learned how…

A normal ₹50 bill that was sitting at home, ignored, has suddenly become famous across the country. Reports say that some old ₹50 notes are being sold for unbelievable amounts of money, some say lakhs or even millions of rupees. Many people have gone through their old wallets, bags, and closets again in the hopes of finding a rare note that could make them a lot of money. How Much Is an Old ₹50 Note Worth? Not every old 50-shekel note is worth a lot of money. It is said that collectors are only interested in certain forms. Older style…

A man in a viral video says that speed often comes at the expense of quality in the fast growing 10 minute food delivery model. This has sparked a new debate about the model. A video that has gotten a lot of attention shows what appears to be frozen rice, paratha, and rasmalai being delivered within minutes via an e-commerce platform. As the video went viral online, people had strong reactions. Now, people are wondering if ultra fast delivery is lowering food standards. What the Popular Video Displays The man in the video opens the food packages soon after getting…

America’s Real Price on Its Russia PolicySharat Khandelwal/ReutersThe global energy map is in a dramatic reshuffle, driven by America’s strategic pivot to steer India away from its heavy dependence on Russian crude. After a number of geopolitical changes in early 2026 that included the surprise apprehension of former Venezuelan President Nicolás Maduro by US troops on January 3, theTrump administration has provided India with an overture to New Delhi: restart imports of oil from Venezuela to make up for decreased supply from Moscow. This diplomatic effort is two-fold. To Washington, it is a weapon to further squeeze Russian oil revenues that feed the conflict…

Once you have finalised a business idea and formulated strategies to implement your idea, you would need to give shape to your business. It includes the following steps. Quick home services startup Pync shuts down, founders join Snabbit

The world premiere of Wuthering Heights in Los Angeles drew a lot of attention to Margot Robbie, but it wasn’t just her designer dress that did. People were talking about movies, fashion, and India’s royal history as soon as the Hollywood star wore the famous Taj Mahal diamond necklace, which is a historic piece of jewellery worth about 73 crore rupees. A moment on the red carpet that stood out Robbie walked the red carpet at the opening wearing a dramatic outfit that looked old fashioned and classy. Still, the chain that was sitting on her shoulder was the centre…

Startups are not typically started by nice ideas. A successful startup starts with a founder who sees something that is not working well, causes frustration, or has not yet been addressed. The best idea is a solution to a frequent, urgent, and cost-prohibitive problem that people will pay for. If there is no problem, no amount of execution will save it. Test Your Ideas Empires can’t be built on assumptions. Founders of early-stage companies quickly test their ideas using customer feedback via interviews and building prototypes or MVPs. The purpose of this testing is to learn and not be perfect.…

While growth is typically interpreted as evidence that a company is succeeding, there are numerous reasons why a company could fail if they continue to operate without an adequate financial foundation, a framework that would allow for growth while managing finances properly. As the company increases its revenues through growth, the consequences of missing out on a good financial foundation become larger and the ability to correct mistakes is made less accessible. Below are a few examples of financial mistakes that (if made) could ultimately continue to destroy a company that is pursuing relentless development through growth. Poor Cash Flow…