‘Shapely beard’ trend making young men opt for laser, cosmetic surgery

In the quest to sport that ‘perfect patch’ of facial hair, young men are opting for laser, hormonal and other cosmetic treatments — with some costing upwards of Rs 35,000.

If you are jealous of young Indian men sporting that perfectly styled beard and wish to wear a perfect one to not only woo your lady, but also join the latest ‘shapely beard’ fad to impress friends on social media, the time is just ripe for you.

According to cosmetic surgeons and skin specialists, the quest to catch up with the latest trend of growing and styling beard and moustache has, of late, inspired several young adults visiting them for that ‘perfect patch’ of facial hair — involving medications, and even surgical techniques.

“There is certainly a demand for a more sharpened beard these days. People do come to get their facial hair sharpened and shaped in order to attain that perfect rough look. Sharpening is done using laser treatments,” said Dr Anup Dhir, renowned specialist in cosmetic surgery at the Apollo Hospital in Delhi.

“A strong desire to look better than the rest is really forcing young men to make a beeline at cosmetic clinics across the country. Sporting beard and twirling moustaches are considered fashion statements nowadays. The trend seems to have come from celebrities — including actors and cricketers,” explained Dr Rohit Batra, senior dermatologist at Sir Gangaram Hospital.

According to experts, young men want to increase hair density, get rid of excessive hair on cheeks just below the eyes as well as neck, and even get hair transplants in a few cases. Batra gets 8-10 such cases per month, and according to him, it has been three to four years that this trend is continuing — and the frequency is increasing day by day. “People come with high hopes and expectations. In most cases, youths want a luxuriant hair. Also, people with uneven hair growth come to get that perfect hair-do — which involves removal of unwanted hair and transplants,” Batra said. Gone are the days when long moustaches and beards were associated with bad guys, and girls fell for clean-shaven men. At least that is what several Bollywood movies tend to showcase — with actors like Ranveer Singh sporting a twirled moustache in his latest hit film ‘Bajirao Mastani’. For Dr Navin Taneja, director of the National Skin Centre in Delhi, the urge to look good on various social media platforms is responsible for this trend. “Social networking sites have lately caught the fancy of the youngsters. In order to upload a perfect selfie on social media sites like Facebook and Instagram, one wishes to look stylish,” Taneja noted. Multiple independent surveys also claim that women find bearded men sexier than clean-shaven ones. A recent survey by German consumer product company Braun — that offers cutting-edge hair removal products — 53 per cent of men actually feel more attractive to women when they have a beard, while 41 per cent feel more confident in general when they’re sporting beards. Hair-growing treatment includes hair transplant and platelet-rich plasma (PRP) treatment. These are opted by those who have less or no hair. “The cost varies between Rs 35,000 and Rs 50,000 for hair transplant. A session each for the further PRP consultation is charged at Rs 10,000,” Batra informed. But one should consult the experts before taking any hormonal therapy. “In some cases, the serum testosterone is low — which can be the cause of scanty beard — but in most of the cases it is genetically determined. So, unnecessary over- medication is meaningless and one should not expect unrealistic results,” Taneja warned. Taneja — who claims to have seen at least 140 such cases till date — also warned youth against opting for unnecessary medications to look good. “Laser treatments are much easier than a complete beard transplant,” Dr Anup Dhir suggested. Meanwhile, keep the advice in concern and go get a trimmed bearded look to floor her.