PUNE: Online classifieds portal Quikr has acquired realtycompass, a real-estate analytics platform which helps end consumers and investors in the decision making process by providing builder ratings and detailed project analysis. Founded by Nimesh Bhandari, Sankara Srinivasan and Alok Mishra in 2013, realtycompass will now be a part of QuikrHomes.
Talking about another strategic investment in Real Estate Pranay Chulet, Founder and CEO, Quikr said, “Real Estate is a key category for us. We have been keenly developing some innovations that have the potential to reshape the market landscape and the acquisition of realtycompass will help us bring more such solutions to our users. We welcome the realtycompass team to the Quikr family.”
Ratings and user recommendations on realtycompass platform are derived from 100+ data points about the projects and builders.
“We see immense value in realtycompass’s offerings that brings two-fold benefits. It addresses the needs of the evolved home buyers and investors who seek better decision making tools and it also complements our offerings to consumers as we continue to build an all-inclusive real-estate marketplace with QuikrHomes,” said Manish Sinha, Head of QuikrHomes.
Quikr will continue to invest and develop the realtycompass platform by adding project approvals, social sentiment analysis and user credit score among others.
Nimesh Bhandari, CEO, realtycompass said, “Our team has created a world class product and combined with the reach of the Quikr platform we aim to bring transparency across the real-estate market. We will continue to operate as a stand-alone portal and will focus on building real estate analytics products for both consumers and builders.”
This is Quikr’s second acquisition in the real-estate space as it seeks to strengthen its related vertical, QuikrHomes. It recently made an investment towards an acquisition of Indian Realty Exchange (IRX), a mobile-first aggregator of real estate agents in a move to step up long-term engagement with the broker community.